Growth Built Around Your Highest-Value Customers

Explore real client case studies and testimonials that show how Nobos Digital helps premium founder-led businesses turn customer insights into measurable growth.

Real Strategy. Real Results

Every business has unique growth goals, customers, and competitive challenges. Explore how Nobos Digital partners with founder-led local businesses to align their vision and revenue goals with their highest-value customer profiles—creating customer-centered marketing strategies that deliver the right message, through the right channels, to drive measurable business growth.

Paid Media

Joon by Joe Bae

INDUSTRY
Luxury Head Spa
SERVICES
Meta Ads
LOCATION
Bellevue, WA
REPORTING PERIOD
Oct 2025 - Feb 2026

BUSINESS GOAL

KEY CHALLENGE

Joon was severly underbooked throughout the week, even on peak weekends. The immediate priority was to drive booking demand fast enough to stabilize cash flow, while building awareness of the brand and services.

Scalp wellness is well-established in Asia but largely unknown to U.S consumers, meaning not only did Joon have to build awareness and educate an unfamiliar market, but also had an immediate need to drive new bookings for a high-ticket premium service.

Strategic Approach

Built Joon's personas using qualitative and quantitative data to identify Joon's highest-valued customer profiles, then developed the brand identity, value pillars, and persona-aligned messaging frameworks to determine the Meta Ads strategy targeting the right audiences with the right messages, continously optimizing creative, budget, placements, and customer sentiment to drive more bookings and revenue.

“Nobos Digital immediately unlocked booking demand and made it sustainable, increasing Fri–Sun days reaching 90%+capacity from 3.5% to 48%.”

— Joe Bae, Founder, Joon

10.2x

Return on Ad Spend (ROAS)
Exceeding the 4x industry standard by 2.5x

$95,068

Tracked Booking Revenue
Generated from only $9,344 in ad spend

3.5% → 48%

Fri - Sun at 90%+ Capacity
From near empty to consistently full
Search engine optimization (SEO)

PrimeSpine

INDUSTRY
Chiropractic Care & Massage Therapy
SERVICES
SEO, Local SEO, Content, GBP, UX, Web Design, Backlinking
LOCATION
Bellevue & Kirkland, WA
REPORTING PERIOD
Oct 2025 - Jun 2026

BUSINESS GOAL

KEY CHALLENGE

Reverse declining new patient growth while expanding local visibility across PrimeSpine's three clinic locations in Factoria, Bellevue, and Kirkland.

Limited organic visibility for top non-brand keywords in chiropractic care and massage therapy, website not architected for multi-location local search, and increasing competition were restricting new patient growth

Strategic Approach

Developed customer personas and messaging frameworks to guide website design and development, persona-driven SEO content, technical and local SEO, and optimization for Google and AI search—creating a unified digital experience designed to attract and convert high-value patients.

"They were really helpful in modernizing our outdated website, improving our search rankings, and refreshing our online presence... They help you figure out your goals, build a clear roadmap of how to get there, and through consistency and organization, help lead you toward your goals."

— Dr. Ben Baker, DC, Founder, PrimeSpine

58%

Growth in Total Ranking Keywords
247 391 keywords ranked in Google

6% → 71%

Non-Brand Keywords Ranking in Google's Top 10
1 of 17 12 of 17 keywords

#2 on ChatGPT

"Best Bellevue Chiropractor" from unranked to #2 out of 5
Optimizing for visibility in AI search

Start the Partnership Start the Progress

You bring your vision. We’ll bring the strategy. Let’s unlock your next stage of growth.